Job Description



Wavemaker is an agency of GroupM, the world’s largest media investment company and are a part of WPP. In fact, we are responsible for one in every three ads you see globally. We are currently looking for a Manager, Integrated Planning.

You will develop strong communication recommendations across channels that deliver great results for our clients. You will lead a team to deliver full connection planning recommendations and offer resourceful problem-solving while developing and maintaining strong client relationships. You will oversee preparation of media plans and supervise implementation.

At GroupM APAC, our people are our strength, which is why fostering a culture of diversity and inclusion is important to us.


Reporting of the role:

This role reports to the Senior Director.- Integrated Planning

3 best things about the job:

  1. Be a part of the largest marketing services group in the world and work with a diverse group of people across our network.
  2. Work on one of the most premium brands
  3. Hone media skills and knowledge across a spectrum of channels/platforms, including traditional and digital, through interacting with our team of specialists.

Measures of success:

In three months:

  • A good understanding of the client’s business and develop a great working relationship with key client contacts.
  • Demonstrate good collaboration with various divisions and teams across markets.
  • Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
  • Good time management skill and able to follow through on process and delivery timelines.

In six months:

  • Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
  • Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
  • Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.

In 12 months:

  • Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
  • Ensured implementation of campaigns that help drive revenue growth.
  • Delivered good campaigns with strong business results worthy of awards submissions.

Responsibilities of the role:

  • Develop and build relationships with clients, be a trusted advisor on account requirements.
  • Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
  • Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
  • Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
  • Work with the team on competitive reporting and analysis.
  • Propose and implement new planning approaches, ideas and product offerings.
  • Support contractual discussions with key media vendors and trading commitments for the client.
  • Keep a close ear to the ground on new opportunities to take to clients.
  • Help guide and advise the wider team on best practices, innovation and work processes.
  • Champion the growth and development of Agency services beyond media planning and buying.
  • Work with internal specialist resources and group resources.
  • Manage and develop your direct reports.

What you will need:

  • Experience at least 5 years or more in media/marketing industry.
  • Experience in working with multiple stakeholders, e.g. suppliers, advertising/marketing agencies, media owners and internal specialist resources.
  • Competence in media planning and buying across all platforms with a good understanding and working knowledge of digital media.
  • A demonstrated depth of understanding of the industry, business, brands and consumers in client conversations.
  • Strong communication and presentation skills.
  • Fluent English communication skills.

More about Wavemaker

Wavemaker is a billion dollar-revenue next generation agency that sits at the intersection of media, content and technology. We are obsessed with the customer's purchase journey and is what connects our mis

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