BU & LOB Description:
Marketing Campaigns are critical drivers of American Express strategy to acquire, engage and retain customers. Marketing teams across US need best in class tools and processes to enable flawless and timely delivery of their campaigns to unlock the value for our customers and prospects. The USTO team is responsible for supporting marketers in their journey of marketing lifecycle by enabling campaign targeting, execution and list delivery processes as well as supporting process enhancements and platform transformations.
Critical Factors to Success:
- Excellent knowledge of Segmentation, Targeting and Eligibility List generation process.
- In Depth understanding of Marketing Lifecycle and associated sub-processes
- Self-starter and ability to implement innovative ideas in an ambiguous environment.
- Problem solving (information seeking, analytically thinking and being proactive)
- Ability to multitask – maintains focus despite interruptions. Quickly re-evaluates priorities based on new information; quickly shifts attention between tasks/projects
- Ability to tailor communications so that they are appealing and understandable.
- Ability to convey technical and business information clearly and concisely to groups or individuals either verbally or in writing.
- Comfortable with emerging technologies
- Self-confidence – is assured, builds credibility as a subject matter expert
- Multi-national collaboration: Displays cultural sensitivity; builds cross –cultural relationships and works effectively in a global environment.
Ability to listen and respond appropriately to others
- Demonstrated ability to deliver Segmentation, targeting & Eligibility lists via UNICA, DART or any relevant Campaign Management Tool.
- Work closely with the key partner groups in supporting the marketing strategies and implementing these within the Targeting & Eligibility process
- Proven track record of high-quality delivery and driving process transformation
- Partner closely with USTO US Consulting team to support implementation marketing strategies by understanding business requirements and creating technical solutions.
- Ensuring that the design and building of technical solutions meet the defined business requirements.
- Delivering all the projects within the defined timelines and with complete accuracy.
- Responsible to create/maintain best practices on production processes to ensure future scalability, cross-training, and efficiencies.
- May undertake regular code reviews to ensure alignment with development, implementation, and performance standards.
- Adherence to all control and compliance requirements
Academic Background:
- BSC, BCA, Statistics
Functional Skills/Capabilities:
- Marketing Operations / Marketing Technologies
Technical Skills/Capabilities:
- SQL (Must Needed)
- UNICA Tool (Preferred)
- VBA (Preferred)
- Office Skills - Excel, PowerPoint, Word (Must Needed)
- Python/QSpark/Hive (Preferred)
Shift Timings
- 3:30PM IST to 11:30PM IST
At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.
As part of Team Amex, you’ll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.
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