We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time.
Position Summary
As a member of the team, you will support direct-to-customer communications through CRM lifecycle marketing journeys and campaigns. You will partner closely with marketing strategists, marketing operations, analytics teams, and other cross-functional stakeholders to optimize planning, execution, and customer-focused outcomes. This role is responsible for translating strategic objectives into clear, actionable plans and specifications that drive alignment and operational excellence. The ideal candidate has experience managing multiple concurrent projects, influencing cross-functional teams, and navigating ambiguity in a fast-paced environment. Success in this role requires strong organizational, communication, and problem-solving skills, along with a passion for enhancing customer experiences and business results.
Responsibilities
Build and maintain strong partnerships with cross-functional stakeholders across the marketing campaign development process, serving as a strategic point of contact to drive alignment and resolve issues throughout execution
Support annual and quarterly planning processes by prioritizing high-value work, translating strategic objectives into executable campaign plans, and leading or participating in project kickoff meetings to ensure flawless execution
Develop expertise in customer lifecycle marketing strategies, campaign execution processes, and evolving system capabilities to recommend effective approaches that support business objectives and customer engagement goals
Collaborate with Marketing Operations, Analytics, and lifecycle marketing teams to review performance, incorporate testing and insights, and optimize future campaigns, customer journeys, and channel placements
Coordinate with internal teams and external vendors to ensure timely project delivery while identifying process improvement opportunities, mitigating risks, and maintaining operational excellence
Required Qualifications
2+ years of experience in marketing campaign management, project management, program management, or a related field
Demonstrated ability to manage multiple concurrent projects, balance competing priorities, and meet critical deadlines in a fast-paced environment
Strong organizational skills, attention to detail, and excellent verbal and written communication abilities
Basic proficiency with Microsoft Excel or similar spreadsheet tools
Proven ability to build relationships and collaborate effectively with cross-functional stakeholders to drive project execution and business outcomes
Ability to follow a hybrid work model, with a preferred location of Woonsocket, RI and an alternative location of Chicago, IL. Team members are expected to work 2 to 3 days per week in the office and the remaining days remotely
Preferred Qualifications
Experience in lifecycle marketing, loyalty marketing, retail, healthcare, consumer packaged goods, or a related consulting environment
Knowledge of CRM and personalization programs across channels such as email, direct mail, SMS, and push notifications
Proficiency with Microsoft Office applications, including Excel, Word, PowerPoint, Outlook, Teams, SharePoint, Copilot, and OneDrive
Experience using Adobe Workfront or similar marketing project management and workflow tools
Proven ability to deliver exceptional customer service, communicate effectively with diverse stakeholders, and leverage customer insights to drive business results
Education
Bachelor's degree or equivalent experience
Anticipated Weekly Hours
40Time Type
Full timePay Range
The typical pay range for this role is:
$46,988.00 - $112,200.00This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.
Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.
Great benefits for great people
We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.
Additional details about available benefits are provided during the application process and on Benefits Moments.
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.
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