Conversion Optimization Manager (6 Month Contract)

Tipalti (Toronto ON, Canada) Follow 2 days ago

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Requirements

4+ years of hands‑on CRO experience – you can own a program independently from day one
Direct experience with Amplitude Experiment and Amplitude Analytics (required)
Familiarity with Segment (Twilio CDP) for behavioral audience building and targeting
Strong analytical fluency: funnel analysis, CVR diagnosis, and test result interpretation
Experience with Google Tag Manager, GA4, and Salesforce reporting
Comfortable working cross‑functionally with web, design, and demand generation teams
Clear, concise communicator – you lead with insight and action, not detail
B2B SaaS or fintech experience preferred; ability to understand a complex buying journey is essential

What the job involves

We’re looking for an experienced CRO contractor to maintain the momentum of our established experimentation program
This is a hands‑on execution role – the strategy, infrastructure, and reporting frameworks are in place
You’ll own day‑to‑day program operations, keep the test roadmap moving, and ensure conversion performance across our key web surfaces stays on track
The ideal candidate is a CRO practitioner who can onboard fast, work independently, and hand back a healthy, well‑documented program at the end of the engagement
Full‑time, fixed‑term 6‑month contract
Execute against the existing A/B test roadmap using Amplitude Experiment: launching, monitoring, and analysing tests with minimal ramp time
Maintain test backlog prioritisation based on CVR impact and traffic volume
Ensure statistical rigor: sample sizing, significance thresholds, and clean result interpretation
Document all test results, learnings, and winning variants for program continuity
Support high‑visibility web launches with testing validation and pre/post‑conversion analysis
Collaborate with agency and internal stakeholders
Own weekly and monthly CVR reporting by channel (paid, organic, direct) using Amplitude and Hockeystack dashboards
Flag funnel anomalies and conversion drops proactively – diagnose root cause and recommend corrective action
Implement quick‑win, non‑test CVR improvements (copy updates, UX fixes, form optimisations) as needed
Maintain reporting cadence and stakeholder visibility throughout the engagement
Leverage existing Segment (Twilio CDP) audience segments for on‑site personalisation and support development of playbooks
Collaborate with Demand Generation to ensure PPC landing pages are aligned with campaign messaging and audience targeting
Support high‑intent page and GTM testing and validation across the business
Support any intent‑based targeting initiatives in flight during the contract period
Serve as the day‑to‑day CRO point of contact for Web Dev, Design, Demand Generation, Product, and Marketing Ops
Partner with Marketing Ops to maintain Salesforce attribution integrity for web‑influenced pipeline
Communicate test status, CVR performance, and key findings clearly and concisely to marketing leadership
Maintain thorough documentation of all active tests, decisions, and program status throughout the engagement
Deliver a clean end‑of‑contract handoff: test history, roadmap status, personalisation playbooks, and open items