- Analyze user behavior, identify optimization opportunities, and lead experiments to maximize conversions.
- Analyze the performance of digital journeys and user behavior.
- Formulate and prioritize optimization hypotheses based on data, best practices, and business objectives.
- Design and run various tests (A/B, multivariate, personalization) to optimize conversions.
- Recommend optimizations to content, interfaces, and user journeys by leveraging best practices, search engine optimization (SEO), and artificial intelligence capabilities.
- Produce analyses and strategic recommendations that guide optimization priorities across the digital ecosystem.
Requirements
- Bachelor’s degree in Business Administration, Digital Marketing, E-commerce, or a related field.
- Minimum of 4 years’ experience in a similar role.
- Strong ability to analyze data, build dashboards, and interpret performance metrics.
- Proficiency with generative AI tools and the ability to leverage them to enhance analysis, experimentation, and digital performance.
- Advanced proficiency in Google Analytics 4 (GA4), Google Tag Manager, Adobe Analytics, Excel, and A/B testing platforms.
- Deep knowledge of SEO best practices.
- Ability to explore different approaches and recommend flexible, scalable solutions aligned with business strategy.
- Strong synthesis skills and rigor in task execution.
Core Competencies
Demonstrates expertise in data analysis, A/B testing, and digital optimization strategies to enhance user experiences and drive conversions. Proficient in leveraging generative AI tools and SEO best practices to formulate actionable recommendations for digital performance improvements.
Highest-signal resume keywords
- Data Analysis
- A/B Testing
- Google Analytics 4 (GA4)
- Search Engine Optimization (SEO)
- Generative AI Tools
ATS Optimization Keywords
Hard Skills
- Data Analysis
- Dashboard Building
- Performance Metrics Interpretation
- A/B Testing
- Multivariate Testing
- Personalization Strategies
- SEO Best Practices
- Digital Performance Optimization
- Task Execution Rigor
- Optimization Hypothesis Formulation
Soft Skills
- Synthesis Skills
- Problem-Solving
- Flexibility in Solutions
Industry Keywords
- Digital Marketing
- E-commerce
- User Behavior Analysis
- Digital Ecosystem Optimization
Tools & Technologies
- Google Tag Manager
- Adobe Analytics
- Excel
- A/B Testing Platforms
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