CRM Developer (Braze)

My client are seeking an experienced CRM Developer with strong Braze expertise to support clients in migrating their existing CRM platforms to Braze. This role is highly technical and client-facing, requiring a blend of development skills, CRM strategy knowledge, and stakeholder management. You will play a critical role in designing and implementing scalable, data-driven customer engagement solutions while ensuring a smooth and efficient transition from legacy systems.

Key Responsibilities of the CRM Developer

• Lead and support end-to-end CRM migrations to Braze from platforms such as Salesforce Marketing Cloud, Adobe Campaign, Iterable, or similar
• Analyse clients’ existing CRM setups, data structures, and campaign logic to design optimal migration strategies
• Implement and configure Braze, including data ingestion, event tracking, and user attribute mapping
• Build and optimise multi-channel campaigns (email, push, in-app, SMS) within Braze
• Develop dynamic messaging using Liquid templating and personalised content logic
• Integrate Braze with client systems via APIs, SDKs, webhooks, and data pipelines
• Ensure data integrity, validation, and compliance (including GDPR and data privacy regulations)
• Collaborate with internal teams (strategy, data, engineering) and client stakeholders to translate requirements into technical solutions
• Conduct testing, QA, and performance optimisation of campaigns and integrations
• Provide technical guidance, documentation, and training to clients post-migration

Required Skills & Experience

• Proven hands-on experience working with Braze, including platform implementation and campaign execution
• Demonstrated experience migrating CRM platforms or marketing automation systems
• Strong understanding of CRM strategy, lifecycle marketing, and customer journey orchestration
• Proficiency in HTML, CSS, and Liquid templating
• Experience working with APIs, JSON, and data integration techniques
• Solid understanding of customer data structures, event tracking, and segmentation
• Strong problem-solving skills and ability to troubleshoot complex technical issues
• Excellent communication skills with experience working in client-facing roles

Please apply for immediate consideration

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