Director Of Ecomm And Cro
We're hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine.
This role is for someone who:
- Deep experience with CRO strategy for Meta-lead DTC growth
- Expertise in best in class Shopify execution, including state of the art tools and plugins
- Has a sharp conversion eye and a performance mindset
- Obsesses over what makes a page convert once the click lands
- Knows how to translate data into a landing page brief
- Thrives in a fast-moving, test-and-learn environment
You'll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management working closely with leaders from Growth, Retention and Creative to build and scale what converts.
Conversion Strategy & Testing
- Sets testing strategy and agenda
- Own the landing page development and execution roadmap for paid traffic and core website
- Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
- Translate performance data into actionable landing page briefs for design and dev
- Identify winning patterns and build frameworks for scaling proven page concepts
- Stay ahead of CRO trends, page formats, and conversion benchmarks
- Maintain best-in-class tooling for conversion experiences and overall measurement
Cross-Functional Conversion Operations
- Serve as the connective tissue between paid, lifecycle, and retention extending winning page concepts to lifecycle and retention landing pages
- Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what's live
- Manage page production timelines with dev and design so pages are ready to test on schedule
- Maintain a living conversion learnings doc that informs future strategy
Analytics & Insights
- Work with Data team leaders to optimise measurement framework and tools
- Analyze page performance at the headline, module, and offer level
- Pull and synthesize funnel data to surface where pages win and where they leak
- Build and maintain a conversion scorecard to track performance across active tests
- Present findings and recommendations in clear, actionable formats
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