Company Description
Blend is a premier AI services provider, committed to co-creating meaningful impact for its clients through the power of data science, AI, technology, and people. With a mission to fuel bold visions, Blend tackles significant challenges by seamlessly aligning human expertise with artificial intelligence. The company is dedicated to unlocking value and fostering innovation for its clients by harnessing world-class people and data-driven strategy. We believe that the power of people and AI can have a meaningful impact on your world, creating more fulfilling work and projects for our people and clients. For more information, visit www.blend360.com.
Job Description
We are seeking a Marketing Data Analyst with strong Python and SQL skills to support our Digital Prospects Marketing / Campaign Operations Retainer. The ideal candidate will be responsible for analyzing large marketing datasets, developing actionable insights, and supporting campaign strategy through audience analysis and performance reporting. Experience working in big data environments and exposure to marketing campaign audience building and complex campaign analysis to support performance & strategy discussions.
Key Responsibilities:
- Perform data analysis using Python and SQL to support digital marketing campaigns and campaign operations.
- Analyze customer, prospect, and campaign data to generate actionable business insights.
- Build, validate, and optimize marketing audiences for digital campaigns.
- Conduct complex campaign performance analyses to support marketing strategy discussions and decision-making.
- Partner with marketing stakeholders to understand campaign objectives and translate business requirements into analytical solutions.
- Develop reusable SQL queries and Python scripts for campaign reporting and automation.
- Create dashboards and reports to monitor campaign KPIs, customer engagement, and conversion metrics.
- Identify trends, opportunities, and anomalies within marketing data to improve campaign effectiveness.
- Ensure data quality, consistency, and accuracy across multiple marketing data sources.
- Present findings and recommendations to business stakeholders in a clear and concise manner.
Qualifications
Required Skills & Qualifications:
- Strong hands-on experience with Python for data analysis (Pandas, NumPy, data manipulation, automation) and advanced SQL skills with experience writing complex queries, joins, CTEs, window functions, and performance optimization.
- Experience with visualization tools such as Power BI or Tableau.
- Experience analyzing large marketing or customer datasets.
- Experience supporting campaign operations and marketing analytics.
- Experience with marketing campaign audience building and audience segmentation.
- Experience in digital marketing metrics, performing complex campaign analyses to support marketing performance and strategic discussions.
- Knowledge of CRM and marketing automation platforms (Adobe Campaign, Salesforce Marketing Cloud, Marketo, Eloqua, etc.).
- Familiarity with cloud data platforms such as Snowflake, Databricks, Azure, or AWS.
Nice to Have:
- Experience with statistical analysis and predictive modeling.
- Understanding of A/B testing, attribution models, and customer lifecycle analytics.
- Experience working in Agile environments.
Additional Information
Thrive & Grow with Us:
- Competitive Salary: Your skills and contributions are highly valued here, and we make sure your salary reflects that, rewarding you fairly for the knowledge and experience you bring to the table.
- Dynamic Career Growth: Our vibrant environment offers you the opportunity to grow rapidly, providing the right tools, mentorship, and experiences to fast-track your career.
- Idea Tanks: Innovation lives here. Our "Idea Tanks" are your playground to pitch, experiment, and collaborate on ideas that can shape the future.
- Growth Chats: Dive into our casual "Growth Chats" where you can learn from the best—whether it's over lunch or during a laid-back session with peers, it's the perfect space to grow your skills.
- Snack Zone: Stay fuelled and inspired! In our Snack Zone, you'll find a variety of snacks to keep your energy high and ideas flowing.
- Recognition & Rewards: We believe great work deserves to be recognized. Expect regular Hive-Fives, shoutouts and the chance to see your ideas come to life as part of our reward program.
- Fuel Your Growth Journey with Certifications: We’re all about your growth groove! Level up your skills with our support as we cover the cost of your certifications.
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