Location: Madrid, Spain.
Property: Corporate.
Objective
To serve as the technical owner and operational driver of AB Living Group and SHA’s Marketing Technology ecosystem, ensuring seamless connectivity between Sales, Marketing, CRM, and E-commerce platforms. This role transforms business needs into scalable technical solutions, leveraging integrations, automation, data management, and AI-enabled development practices to enhance commercial performance and operational efficiency.
Role Purpose
A hands-on technology leader responsible for building, optimizing, and maintaining the MarTech infrastructure that powers customer acquisition, engagement, and conversion. This is not a purely managerial role; it requires direct involvement in platform administration, integrations, troubleshooting, and solution implementation while coordinating specialized vendors and development partners when needed.
Key Responsibilities
1. MarTech Platform Ownership
- Own and administer HubSpot across Marketing Hub, Sales Hub, CRM, workflows, automations, reporting, and data governance.
- Manage Shopify operations, including storefront functionality, applications, themes, checkout processes, and data flows.
- Serve as the first point of contact for technical issues across the MarTech ecosystem, ensuring platform reliability and performance.
2. Integrations, Automation & Data Flow
- Design, implement, and maintain integrations between HubSpot, Shopify, and internal or third-party systems using APIs, webhooks, and middleware solutions.
- Develop automations that eliminate manual processes, improve efficiency, and enhance data accuracy.
- Ensure reliable and secure data flow across Sales, Marketing, E-commerce, analytics, and business systems.
- Maintain technical documentation, integration mappings, and platform standards.
3. Business Partnership & Solution Design
- Partner closely with Sales and Marketing teams to understand business objectives and translate them into practical technical solutions.
- Convert commercial and operational requirements into scalable system configurations and workflows.
- Ensure all MarTech initiatives align with corporate IT architecture, security standards, and data governance policies.
- Prioritize and deliver a continuous roadmap of platform enhancements and optimization initiatives.
4. Technology, Data & AI Enablement
- Leverage AI tools and modern development technologies to accelerate implementation, troubleshooting, and solution delivery.
- Support AI-driven automation initiatives that improve customer engagement, operational visibility, and decision-making.
- Promote data integrity, system reliability, and responsible use of AI technologies within the MarTech environment.
- Identify opportunities to enhance business performance through automation, analytics, and emerging technologies.
5. Vendor & Outsourced Resource Management
- Coordinate external developers, agencies, and technology partners involved in MarTech initiatives.
- Define technical requirements, review deliverables, and ensure adherence to quality standards and timelines.
- Monitor vendor performance, service levels, project execution, and associated costs.
- Escalate risks and proactively resolve technical or delivery challenges.
6. Continuous Improvement & Scalability
- Identify inefficiencies and opportunities to improve customer, sales, and marketing processes through technology.
- Design scalable solutions that support the growth of AB Living and SHA’s commercial operations.
- Drive a culture of continuous improvement, innovation, and operational excellence through technology.
Your Contribution
- Bachelor’s degree in Computer Science, Information Technology, Information Systems, Marketing Technology, or a related field.
- 3–5 years of hands-on experience managing and configuring HubSpot, Shopify, or similar CRM and E-commerce platforms.
- Proven experience designing and implementing integrations through APIs, webhooks, middleware, or automation tools.
- Experience working directly with Sales and Marketing stakeholders to deliver business-focused technical solutions.
- Strong understanding of CRM, E-commerce, automation, and data management best practices.
- Experience coordinating external developers, agencies, or technology providers.
- Business-level English and native or bilingual Spanish required.
- Strong analytical mindset with a pragmatic, results-oriented approach to problem-solving.
Preferred Qualifications
- HubSpot certifications and/or Shopify development training.
- Experience with Zapier, Make, MuleSoft, or similar integration platforms.
- Knowledge of HTML, CSS, JavaScript, SQL, and cloud-based technologies.
- Experience utilizing AI tools such as OpenAI Codex, Claude Code, or similar technologies.
- Previous experience supporting hospitality, wellness, luxury, residential, or customer-centric businesses.
Why AB Living Group
You will play a critical role in shaping the technology ecosystem that powers one of the most innovative groups in hospitality, wellness, and elevated living. By connecting platforms, automating processes, and enabling data-driven decision-making, you will help create seamless experiences for customers and teams while supporting the continued growth of AB Living Group.
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