Company Description
Remote Talent is an Australian-based virtual assistant and offshore staffing agency that helps businesses scale with high-quality, reliable talent from the Philippines and beyond. We specialise in sourcing, training, and managing dedicated VAs across admin, customer support, finance, marketing, and industry-specific roles including NDIS, healthcare, property, and trades.
Role Overview
We are seeking an experienced Performance Marketer based in Philippines to manage and improve paid advertising campaigns across
Google and Meta platforms for a fast-moving digital marketing agency servicing Australian service-based businesses and trades. This is a
results-focused, technical role requiring strong hands-on experience with Google Ads and Meta Ads, advanced conversion tracking via
Google Tag Manager, and the ability to analyse performance data and make data-driven decisions to improve cost per lead and return on
advertising spend. The successful candidate will manage multiple client advertising accounts simultaneously, work proactively within an
established marketing team, and communicate performance updates clearly and consistently. Candidates must be able to demonstrate
previous campaign results, case studies, or reporting examples at interview.
Role Details
Position Performance Marketer VA
Hours 25 hours per week (part-time)
Location Remote — Philippines based
Industry Web Design & Digital Marketing Agency — Australian Service-Based Businesses & Trades
Platform Google Ads, Meta Ads Manager, Google Analytics 4, Google Tag Manager, Google Sheets
Working Hours To be confirmed with client — overlap with Sydney business hours required
Reporting To Marketing Director / Business Owner
Key Responsibilities
Campaign Management, Tracking & Optimisation
• Set up and manage Google Ads and Meta Ads (Facebook & Instagram) campaigns for service-based businesses — not e-commerce
• Monitor daily advertising expenditure and budgets, track leads, sales, and conversions, and monitor cost per lead and return on
advertising spend
• Identify and pause underperforming advertisements, test different audiences, creatives, headlines, and messaging to improve
performance
• Configure and check tracking pixels and conversion events, and implement advanced conversion tracking through Google Tag Manager
• Monitor and analyse campaign performance through Google Analytics 4 — accurately attributing leads and conversions to their
advertising sources
Reporting, Coordination & Campaign Administration
• Maintain campaign tracking spreadsheets and performance dashboards, and prepare daily and weekly campaign performance reports
• Upload supplied images, videos, and advertising copy into campaigns, and follow structured campaign plans documenting all actions
and results
• Recommend opportunities to improve campaign results based on performance data and analysis
• Coordinate with the internal creative, copywriting, and marketing teams on campaign assets and messaging
• Communicate campaign updates through dedicated client communication groups professionally and in a timely manner
Skills & Experience
Required
• Proven experience as a Performance Marketer or Paid Media Specialist — able to demonstrate previous campaign results, case
studies, or reporting examples
• Strong hands-on experience with Google Ads and Meta Ads Manager — managing campaigns for service-based businesses
• Advanced knowledge of Google Tag Manager for conversion tracking implementation
• Advanced knowledge of Google Analytics 4 for performance analysis and attribution
• Experience setting up accurate conversion and lead tracking across Google and Meta platforms
• Strong understanding of cost per lead, conversion rates, and return on advertising spend — able to make data-driven optimisation
decisions
• Experience managing multiple client advertising accounts simultaneously in an agency environment
Desirable
• Experience generating leads for Australian or English-speaking service-based businesses and trades
• Background working within a digital marketing or web design agency managing multiple client campaigns
• Familiarity with lead and call-tracking systems for accurate campaign attribution
• Experience with Google Local Services Ads or Google Business Profile management for trades and home services clients
- Previous remote performance marketing experience supporting an Australian digital marketing agency from Philippines
Please note:
Client is not looking for people who only have marketing course certificates, who can edit and schedule Canva designs for social media, or who have managed administrative tasks. He is looking for a performance marketing expert who planned or led lead generation campaigns on Google Ads and Meta Ads, and who has hands-on experience (not just strategy level) setting up conversion tracking via GTM, GA, G.Ads, Meta pixels, who can trouble shoot issues in the campaign and improve performance, and who live and breathe CPA (Cost per Acquisition, Cost Per Lead), CRO (Conversion Rate Optimisation), Page Speed (CWV), Hooks, Campaigns, Pmax, Demand Generation, Fraud Clicks Prevention, CPM, and more.
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