Programmatic Analyst, Inventory Enablement & Optimization
Teamwork Makes the Stream Work
Roku is the #1 TV streaming platform in the U.S., Canada, and Mexico, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love, enable content publishers to build and monetize large audiences, and provide advertisers unique capabilities to engage consumers.
From your first day at Roku, you'll make a valuable - and valued - contribution. We're a fast-growing public company where no one is a bystander. We offer you the opportunity to delight millions of TV streamers around the world while gaining meaningful experience across a variety of disciplines.
About the Team
The Revenue Operations team aims to align advertising sales, marketing, and client services to maximize yield, drive ad revenue growth and enhance efficiency within an organization. It involves a blend of strategic planning, data analysis, system/tools utilization, and partnerships to optimize the monetization of advertising inventory.
About the Role
The Inventory Optimization team owns the processes and analytics to maximize the value of Roku's ad platform. This position sits within the Inventory Enablement and Optimization team, which works closely with Client Services, Business Development, Sales, and Product to drive yield optimization, forecasting, and build systems & processes for advertising campaigns. This role is focused on Roku's programmatic business, presenting the ideal candidate with an opportunity to take part in fast growing revenue stream at Roku.
An Analyst should not only have strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The ideal candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the Sr Manager, Inventory Enablement and Optimization and is based in New York.
For New York Only - The estimated annual salary for this position is between $140,000 and $150,000 annually.
Compensation packages are based on factors unique to each candidate, including but not limited to skill set, certifications, and specific geographical location.
This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
What You'll Be Doing
- Develop and maintain a strong understanding of Roku's programmatic ad ecosystem, Roku's partners, how they're integrated, and suggest updates to our integration based on analysis to increase yield.
- Help drive analysis of our overall programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keep stakeholders informed of any trends.
- Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently.
- Leverage Roku's Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible.
- Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types.
- Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives.
- Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations.
- Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.
- Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation.
We're Excited If You Have
- 5+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role.
- Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience.
- Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs. Experience with OTT/CTV a plus.
- Excellent command of Excel, understanding of SQL and working with large datasets.
- Experience creating reports with data visualization platform like Tableau, Looker, etc.
- Analytical, project management, and detail-oriented personality.
- Self-starter, comfortable working autonomously in fast-paced, growing environment.
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