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Senior Technical Lead - Web Implementation

Absolutdata (Bengaluru, KA, India) Follow 3 hours ago

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Summary of Job

The role involves the person to do implementation analytics for which experience in Adobe Analytics is mandatory along with Tag Management.

Key Accountabilities

Adobe Analytics (aka Omniture / SiteCatalyst) implementation experience across the lifecycle.

Person should be very well versed with Tag Management Solutions like Adobe Dynamic Tag Manager, Adobe Launch

Excellent JavaScript experience in coding and troubleshooting the analytics implementation on a given site

Create and maintain Adobe Analytics JavaScript tags and plugins.

Good understanding of Optimization / Testing Tools Experience like Adobe Test & Target, Optimizely etc.

Convert scope and requirements to Solution Design Reference (SDR) document

Be able to convert SDR to exact JS code to be added on page or user actions on page

Thorough knowledge of reporting console and admin console

Collaboration with various business stakeholders in scoping out analytics implementation for new initiatives

Hands-on experience with one or more debugging tools like Charles, Chrome Debugger.

Hands-on experience in implementing 3rd party or Marketing pixels such as Google gTag, Facebook Pixel, Linked Insight tags etc...

Good understanding on Reporting and Analytics concepts

Qualifications and Skills Required

Adobe Analytics

DTM/Launch

Developer Tools (Chrome, Firefox)

Charles/Fiddler (Web Proxy Application)

JavaScript (Basics/Advanced)

GIT

JIRA

Must have

At least 4-6 years’ experience in digital analytics, with high exposure to international clients

Excellent communication and interpersonal skills

Expert in Adobe Analytics / Google Analytics

Strategic thinker with excellent skills in planning and execution.

Deep domain expertise, understanding of current & future trends and best practices in digital marketing analytics

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