Freelance WordPress Developer – Training Institute / EdTech Website Development
About HCCA
HCCA (HARP Center for Career Advancement) is a professional training institute focused on HR, Recruitment, Payroll, Compliance, HRMS, and Career Development Programs.
We are looking for an experienced WordPress Developer who can independently design, develop, deploy, and maintain a modern, SEO-friendly, lead-generation-focused website.
Scope of Work
The selected developer will be responsible for:
Website Design & Development
- End-to-end WordPress website development
- Mobile responsive design
- Modern UI/UX
- Speed optimization
- Security implementation
- SSL configuration
- Backup setup
Website Pages
Approx. 18–25 pages including:
- Home
- About HCCA
- About HARP
- Faculty
- Placement Assistance
- Success Stories
- Contact Us
- Admission Enquiry
- Webinar Registration
- Course Pages
- Blog Section
- Career Guidance Pages
- Campaign Landing Pages
SEO Implementation
- SEO-friendly URL structure
- Meta tags
- Schema markup
- XML sitemap
- Google Search Console setup
- Local SEO optimization
- Blog architecture
Lead Generation & Marketing Setup
- Lead capture forms
- WhatsApp integration
- CTA optimization
- Landing page creation
- Conversion tracking setup
- Google Analytics (GA4)
- Google Tag Manager (GTM)
- Meta Pixel integration
CRM & Automation Integration
Experience integrating:
- Zoho CRM
- LeadSquared
- HubSpot
- WhatsApp Business APIs
- Email Automation Platforms
LMS Integration (Preferred)
Experience with:
- LearnDash
- Tutor LMS
- Teachmint Integration
- Moodle Integration
Mandatory Skills
- 3+ years WordPress Development experience
- Elementor Pro
- Astra Theme / GeneratePress
- WordPress Hosting & Migration
- Website Speed Optimization
- Basic Technical SEO
- Landing Page Development
- CRM Integration
- Website Security Best Practices
Preferred Experience
Candidates who have previously developed websites for:
- Training Institutes
- Coaching Centers
- EdTech Companies
- Online Learning Platforms
- Certification Providers
- Professional Training Organizations
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