GoTo Foods is looking for a highly creative, social-first Content Creator who lives at the intersection of storytelling, design, video, and culture. This role is responsible for developing engaging content that connects with audiences across channels and social media platforms to drive brand awareness, engagement, demand and sales generation.
The ideal candidate is a trend-savvy creator who understands how content performs across channels, can move quickly from concept to execution, and uses data and insights to continuously optimize performance. If you're constantly capturing ideas, experimenting with new formats, and thinking about how to stop the scroll, we'd love to hear from you. Please include examples of social media content, video projects, campaign work, and any creator-focused initiatives with your application.
Education
Bachelor's Degree Design, art, video production, marketing, or other creative related field of study Pref
Work Experience
Experience in varied media (e.g., digital, social, print, broadcast, etc.) Req
2-4 years experience in video, photography, and/or marketing Pref
Exceptional portfolio that showcases creativity, visual skills, high graphic standards, and solid conceptual, color and layout skills through static, dynamic, and interactive media Pref
Retail, restaurant, food, or beverage experience Pref
Skills and Abilities
• Proficient in Adobe Photoshop, InDesign, Illustrator, After Effects and Premiere
• Well versed with a camera for photography and video purposes and a good handle on lighting and composition
• Knowledge of visual and digital design principles
• Online and social media fluency
• Knowledge of layout, color, grids, icons, typography, proportion, photography, motion/rich media, and brand to create elegant, smart solutions and high-quality deliverables
• Knowledge of the latest photography, video and social media trends and the ability to find ways to adapt these into strategic designs within the organization’s brand
• Ability to create and edit video for Web and social media
• Ability to convey clear, concise information in verbal, written, electronic, and other communication formats; and to demonstrate active listening while engaging others
• Ability to develop and maintain positive business relationships and foster an environment of mutual respect, understanding, trust, and support
• Ability to anticipate and respond to the needs of stakeholders (e.g., internal and external customers, etc.) in a timely manner
• Ability to work under time constraints to ensure critical deadlines and quality standards are met in a fast-paced, deadline-driven environment that requires attention to detail and big picture thinking; and to effectively prioritize work
• Ability to work independently as well as collaboratively with seasoned creative and marketing teams
• Ability to adapt and adjust planned work through assessing work demands, competing priorities, and tight deadlines; and to understand the most effective and efficient means to accomplish tasks
Essential Functions
- Develop and execute social-first content aligned with brand and business objectives.
- Maintain brand standards while continually evolving creative approaches and content formats.
- Create compelling short-form and long-form content for Instagram, Facebook, YouTube, TikTok, X, and emerging platforms.
- Concept, produce, edit, and publish scripts, videos, graphics, animations, photography, and written content.
- Translate complex business messages into engaging, audience-focused stories.
- Monitor social trends, platform updates, cultural moments, and creator best practices to identify content opportunities.
- Develop content that feels native to each platform and reflects evolving creator, influencer, and user-generated content trends.
- Collaborate with IMC/brand marketing, internal creative leadership and subject matter experts to develop high-impact campaign content.
- Optimize content based on audience engagement, platform analytics, and performance metrics.
- Create content calendars and manage multiple projects simultaneously.
- Test and scale new content concepts, creative angles, and storytelling techniques.
- Create content supporting multiple GoTo Foods brands, tailoring creative approaches while maintaining each brand's voice, visual identity, and strategic objectives.
Job Summary
GoTo Foods is looking for a highly creative, social-first Content Creator who lives at the intersection of storytelling, design, video, and culture. This role is responsible for developing engaging content that connects with audiences across channels and social media platforms to drive brand awareness, engagement, demand and sales generation.
The ideal candidate is a trend-savvy creator who understands how content performs across channels, can move quickly from concept to execution, and uses data and insights to continuously optimize performance. If you're constantly capturing ideas, experimenting with new formats, and thinking about how to stop the scroll, we'd love to hear from you. Please include examples of social media content, video projects, campaign work, and any creator-focused initiatives with your application.
Education
- Bachelor’s degree in Marketing, Communications, Journalism, Creative Media, Digital Marketing, or equivalent experience, preferred.
Work Experience
- 5+ years of experience creating content for social media and digital channels.
- Strong portfolio demonstrating social-first content, video production, storytelling, and creative execution.
- Strong understanding of social platform best practices, audience engagement, and content performance metrics.
- Photography and videography experience.
- Experience with AI-powered creative and content production tools, preferred.
Skills & Abilities
- Proficiency in Adobe Creative Cloud (Premiere Pro, After Effects, Photoshop). Experience with CapCut and native editing tools within Canva, TikTok, Instagram, Facebook and YouTube, preferred.
- Proficiency in creating and editing short-form video content optimized for social platforms.
- Ability to manage multiple deadlines in a fast-paced environment.
- Excellent written and verbal communication skills.
- Familiarity with social analytics and reporting tools, preferred.
Travel Requirements
- May be required to travel up to 25% of the time
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