The Digital Account Manager is also responsible for developing team capability, driving innovation and ensuring the highest standards of operational delivery.
While this is a digital focused role but there will be expectation to do overall strategic media planning and grow into a hybrid AM.
Job Description:
Key responsibilities:
Client Leadership
- Build trusted relationships with clients through proactive communication and strategic partnership.
- Lead day-to-day client engagement across campaigns and projects.
- Understand client business objectives and translate them into effective digital media solutions.
- Manage expectations, identify risks early and recommend solutions.
- Present campaign recommendations, performance reviews and strategic initiatives confidently.
Digital Strategy & Planning
- Lead the development of digital media strategies aligned to business objectives.
- Build integrated channel recommendations across:
- Paid Search
- Paid Social
- Programmatic
- Display
- Video
- Audio
- Retail Media
- CRM where relevant
- Develop measurement frameworks and KPIs.
- Identify innovation and test-and-learn opportunities.
- Ensure digital recommendations support broader ATL and integrated media strategies.
Campaign Delivery
- Oversee campaign implementation and optimisation.
- Monitor performance and recommend improvements.
- Ensure campaigns deliver against agreed KPIs.
- Lead post-campaign analysis with actionable insights.
- Maintain high standards of quality assurance.
Commercial & Financial Management
- Manage campaign budgets and financial reconciliation.
- Ensure accurate forecasting, invoicing and purchase order management.
- Track Forecast vs Actuals.
- Identify commercial opportunities and efficiencies.
- Support agency profitability through sound financial management.
Team Leadership
- Coach and develop Account Executives and Specialists.
- Provide clear direction and constructive feedback.
- Share digital knowledge across the wider team.
- Foster collaboration across planning, buying, strategy and analytics.
- Contribute to a positive, high-performing team culture.
Innovation & Industry Leadership
- Stay ahead of digital media trends and platform developments.
- Build strong relationships with media owners and technology partners.
- Drive innovation across campaigns.
- Contribute to award submissions and thought leadership.
- Identify opportunities to improve client effectiveness through new technology or solutions.
Location:
SandtonBrand:
CaratTime Type:
Full timeContract Type:
Permanent
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