Marketing Analytics And Research Specialist University Marketing at the University of WisconsinEau Claire is seeking an innovative and analytically minded Marketing Analytics & Research Specialist to help build and lead the departments marketing analytics capability. This
Essential Duties and Responsibilities: - Plan and execute opportunity-focused customer, competitor, and market research to develop foundational PTW assumptions. - Conduct competitive pricing analysis using award history, incumbent performance, procurement trends, contract structures, and comparable market
Essential Duties and Responsibilities: - Lead competitive intelligence and PTW activities for assigned pre-bid and active bid opportunities, including competitive environment, customer, top-down, bottom-up, and parametric analyses - Develop integrated PTW hypotheses using customer intelligence, competitor posture, incumbent
Essential Duties and Responsibilities: - Conduct opportunity-focused customer and competitor research to support PTW assumptions and competitive positioning. - Collect, organize, and validate award history, procurement data, incumbent information, and relevant market intelligence. - Support competitive pricing